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About Sport Business Connected

Sport Business Connected is a network dedicated to bringing together and supporting women of all levels working within the business of sport.

Although this is an exciting time to be working in the sports industry, we know there are still many issues which need to be addressed, and SBC is just one way of making a small step towards addressing them, by bringing women of all ages and experience together. 

Our aim is to create routes through which women working within the industry can share their experiences, support each other, recognise their worth and enjoy and embrace the exciting challenges and opportunities which the industry presents.

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Sports Business Connected

Meet our team

Sports Business Connected (SBC) is the brainchild of Sarah Butler. Although it is an exciting time to be working in the sports industry, we know there are topics which need to be addressed, and I suppose this was one way of making a small step towards addressing them, by bringing women of all ages and experience together.

My aim is to create routes through which women working within the industry and can share their experiences, support each other, recognise their worth and enjoy and embrace the exciting challenges and opportunities which the sporting industry presents.

Ultimately, I wanted to create something that was not available to the 23 year old me.

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Sarah Butler

Founder